After reading about App-hungry iPhone users, you begin to think of the utility of the smartphone address book in the hands of the busy professional who has to balance their professional and personal life. What if your mobile address book was more than just a list of contacts and their phone numbers? Imagine a Live Address Book that featured dynamic status updates that taps into the Smartphone-as well as calendar applications, instant messaging, social networks and location-based services-to reveal the "deep presence" of the contacts stored on your phone's address book. Deep presence is a user's multi-dimensional status, - status, availability, location - and enables you to make deeper connections with people in your contact list.

Most people leverage their smartphone as the central hub for managing their busy lives - both professional and personal, so we designed the 3deep address book to make it easier to do just that. Now you can use your mobile address book as a communication tool to stay connected with family and friends; see if someone is on/off the phone, via a status indicator alongside the contact; know where a colleague is when they are planning to meet you at a important customer's office; or send a "Tell Me When" notification when you would like someone to give you a call, either when they get off the phone or out off their meeting. When people see our mobile application - 3deep - their first response is how useful and convenient the address book becomes:

"I hate calling people several times, not knowing if they are busy. This way I can decide how to contact them without being a pain. Sometimes I have to try desk, cell, home numbers..."

"I wouldn't have to waste the time to call and get a voice mail"

"It is an application that I would actually find useful."

"I will use 3deep to be more efficient and productive at work and continually stay connected to family and friends."

When we announced this unique mobile address book at CTIA 2009 in the Microsoft Windows Marketplace for Mobile Booth, we asked people how they would use 3deep for business and personal communications:

"A way to locate someone in an emergency...work related or personal"

"Find out instantly if a person is available or in meeting, choose the best way to contact somebody: text, call, email...."

"It will be nice to see when my children reach their destinations"

"I own a carpet cleaning business, I like getting all the status info without having to call my people in the field. Knowing where they are at and everything else would help my dispatcher do a lot better job."

In 3deep you can easily create custom groups - work, family, friends, etc. - and flexible rules for sharing your "deep" presence information. Sharing rules can be applied by individual and group, and enable you to specify when and how much information is shared with these individuals and groups. Imagine what a busy CEO soccer/cub scout den mom could do with 3deep!

If you are one of those App-Hungry smartphone users, plan to feast on 3deep!

Register for the upcoming beta and see for yourself how useful and convenient sharing deep presence can be.

3deep - Make Deeper Connections