With access to the 3deep platform, mobile operators, social networks, application developers and others can offer their own differentiated applications, driving greater usage of data and voice services, attracting and retaining subscribers and increase ad-based revenue without having to replicate tasks involving the aggregation, federation, and mediation of “rich presence” information.

Carriers can offer 3deep-enabled applications such as a live address book to increase ARPU via premium services while driving greater voice and messaging usage.

Social Networks, Online Communities and IM providers can evolve core services into 3deep-enabled personal communications hubs, while driving adoption and increasing revenue from super-contextualized advertising.

Developers can easily add a new contextual dimension by 3deep-enabling their existing and new applications.

Enterprise OEMs can extend unified communications services to the mobile device and increase productivity by tying together presence information from disparate networks, applications and devices.